Papersmyths

FAQs

What are pop-up brochures and why are they so effective?

Pop-up brochures are three-dimensional, paper-engineered print pieces that unfold into sculptural or interactive elements. Unlike flat flyers that are often skimmed and discarded, pop-ups are unexpected, memorable, and frequently kept on desks or mantelpieces and shown to colleagues. This shareability means your message gets repeated exposure long after opening. Brands use them to cut through marketing clutter, increase engagement, and, as our clients report, drive higher response rates compared with traditional direct mail.

What types of pop-up formats can you create?

We produce a wide range of dimensional print, including pop-up brochures, flyers, mailers, leaflets, and small pop-up books. Projects often feature multi-layered pop-ups, pull-tabs, and dials to bring content to life. We can also create custom envelopes, paper wallets, and other bespoke packaging so your piece looks premium and arrives safely. Whether you need a compact mailer or a multi-spread brochure, we tailor the format to your message and audience.

Which interactive features are available for my pop-up piece?

Common interactive elements include pull-tabs, dials, sliders, and multi-layered pop-ups that reveal information in stages. These paper-engineering techniques add movement and depth, making technical or complex content easier to understand and more engaging. We’ll recommend mechanisms that fit your goals, budget, and mailing needs. The result is a tactile, curiosity-sparking experience that encourages recipients to explore and share.

Can you design my pop-up brochure from scratch, and do you handle production?

Yes. We can take your idea from concept to finished piece, including creative design, paper engineering, printing, and hand-assembly. If you already have a concept, we’ll refine it for functionality and impact; if not, we’ll develop one with you. Our end-to-end approach ensures the final brochure looks great, works reliably, and communicates your message clearly.

What is dimensional print?

Dimensional print simply means three-dimensional printed items. This includes pop-up brochures and leaflets, custom boxes, specialized packaging, and mailing components like custom envelopes and paper wallets. By moving beyond flat surfaces, dimensional print creates a more immersive, tactile experience. It’s an effective way to present products, tell stories, and make information memorable.

What do you need from me to start a pop-up brochure project?

Begin by telling us about your idea and objectives—who you’re targeting, what you want to communicate, and how the piece will be used or mailed. Share any must-include content, brand assets, desired quantity, and timing, and we’ll translate that into a concept and production plan. Not sure yet? That’s fine—start a conversation and we’ll guide you through options. You can get in touch or request a quote to kick things off.

Is there a minimum order quantity for pop-up brochures or 3D leaflets?

No, we do not have a minimum order quantity. Whether you need a small batch for a targeted outreach or a larger run for a national campaign, we can accommodate it. Providing an estimated quantity early helps us advise on the most efficient production methods. We’ll scale the approach to match your goals and budget.

How long does it take to produce a promotional pop-up brochure?

Turnaround depends on complexity and quantity. Factors include the number of pop-up spreads, the types of mechanisms, and how many units we’ll print and hand-assemble. Once we understand your scope, we can provide a realistic timeline. The fastest way to get an accurate estimate is to get in touch with your project details.

Can you create custom packaging or mailing components for my pop-up piece?

Yes. We design and produce custom envelopes and bespoke paper wallets so your pop-up arrives protected and on-brand. These solutions help your mailer stand out even before it’s opened and make posting easier. We’ll recommend formats that balance impact, practicality, and presentation.

What results can I expect from using pop-up brochures or mailers?

Pop-ups consistently grab attention, get shared, and are often displayed, extending your message’s lifespan. Clients have reported strong event impact and sales responses from 3D mailers, and in general, dimensional print is known to boost engagement and response rates. While results vary by audience and offer, the format’s novelty and interactivity typically outperform flat mail. We’ll work with you to align the concept to your goals for the best outcome.

What kinds of campaigns or industries are pop-up brochures best for?

They’re ideal for product launches, event invitations, technical communications, and retail promotions—anywhere attention and memorability matter. Our work spans global brands and sectors, from technology and healthcare to entertainment and consumer goods. Whether you’re simplifying complex information or creating a keepsake announcement, pop-ups adapt to many use cases. We’ll tailor the approach to fit your audience and objectives.

How durable are pop-up brochures, and will people keep them?

Pop-up pieces are engineered to be opened and handled, with structures designed for repeated interaction. Because they’re unusual and visually striking, recipients tend to keep and display them on desks or mantelpieces, extending your brand’s visibility. Proper packaging further protects them in transit and on first open. We’ll recommend mechanisms and materials that balance impact, durability, and budget.

Can pop-up brochures help explain technical information?

Yes. Layered pop-ups, tabs, and dials let you reveal details step by step and visualize concepts in three dimensions, which can make technical content more digestible. This approach worked effectively for campaigns explaining broadband features and other complex offerings. We’ll map your content to interactive mechanisms that guide readers through the story.

How do I see examples of your pop-up and 3D brochure work?

We showcase a wide range of custom projects—from pop-up mailers and brochures to small pop-up books—for clients around the world. Examples include brand launches, event pieces, and technical explainers featuring multi-layered pop-ups and interactive elements. Explore the featured projects gallery to see formats, mechanisms, and finishes in action. If you have a specific style in mind, share it and we’ll recommend relevant case studies.