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I'm still not convinced... Will structured data really help my business appear in AI agent responses?

That’s a very fair question - it gets to the heart of why this profile is so valuable. The short answer is yes, publishing your data this way makes it far more likely AI models will surface your business in relevant responses.

But don't take our word for it. Who better to ask about getting listed in AI than the bots themselves. We asked ChatGPT, Gemini and Windows Copilot. This is what they said:

"Structured data like JSON-LD and llms.txt makes your business easy for AI to understand, increasing the chances it gets recommended in search and AI-driven answers."

"In the age of AI, structured data isn't just a suggestion—it's the language of discovery. It's how AI agents and voice assistants find, understand, and feature your business."

"Structured data is the language AI agents speak. By embedding schema markup and machine-readable metadata, your business becomes discoverable, understandable, and actionable across AI-powered platforms—from search engines to chatbots."

To understand why, it helps to think about the difference between an old-school website and an AI-ready business profile.

The Old Way vs. The New Way

Traditionally, search engines crawled the web, followed links, and indexed pages for later retrieval, a process that could take days or weeks.

Today, search engines and AI models aim to deliver direct answers, not just links. They rely on structured data, like your business hours, services, and location, to generate accurate, real-time responses.

Old method: crawling and indexing pages over days or weeks

New method: delivering direct answers using structured data in real time

That’s where your profile comes in: it isn’t just a webpage, it’s a rich, machine-readable source of truth about your business.

Here's how that benefits you directly:

• Real-time Grounding:

  If someone asks an AI, "What are Acme Inc.'s hours this weekend?", the AI can access your latest information instead of relying on stale data, or worse, returning "I don’t know".

• Structured Data for AI Agents:

  By specifying details like "Italian restaurant serving pizza, pasta, and seafood" and "open until 10 PM on Fridays", you give AI the precision it needs to respond confidently.

Plus, our real-time API hook-ups create a private express lane for your data to reach the systems answering user questions today, and in the years ahead.

What’s the difference between a social media profile and a business profile on your platform?

Social media profiles, like LinkedIn, Facebook, or Instagram, are designed for people. They’re great for storytelling, engagement, and building community. But they aren’t built for search engines or AI systems. The information is unstructured, scattered across posts, and often buried in long-form content.

Our business profiles are designed for machines and people. They present your business facts, such as services, hours, locations, and contact details, in a structured, standardised format that AI models and search engines can instantly read, verify, and use.

Think of Instagram: it’s a fantastic tool for networking and showcasing your company culture. But if an AI agent is asked, "What time does this business close tonight?", Instagram won’t provide a reliable answer, because the data isn’t stored in a way that’s query-ready.

That’s where we’re different. Your profile here acts as your official, verifiable source of truth - a living record that’s always up to date, instantly accessible, and built for the AI era.

Here’s why you need both:

• Instagram & social media:

  Great for human engagement, brand personality, and reputation.

• 

  Our business profile:

  Critical for structured, factual data that AI and search engines can understand and trust.

By combining the two, you get the best of both worlds: the human connection of social media, and the machine-ready accuracy of a verified business profile. Without the latter, you risk AI agents overlooking, or misrepresenting, your business in search results and answers.

Instagram tells your story. Our profile tells the facts. And AI wants facts.

What if my business doesn't have a physical store? Is this still relevant for me?

Absolutely. AI is increasingly used to find services and expertise, not just physical locations. For online-only businesses, freelancers, or service providers, a profile is crucial.

It allows you to provide structured data about your services, contact information, service area, and specialties. When a user asks an AI agent, "Find a freelance web designer near me specialising in e-commerce sites," a detailed profile gives you a massive advantage by providing the AI with the exact facts it needs to recommend you.